Why Nepal should try to promote manufacturing in apparel and footwear
While politicians constantly hail Nepal's many development, the fact is that in terms of economic development, it has been stagnant. Nepal has no manufacturing industry to speak of, and it is far from being a services based economy. Agriculture is now no longer an attractive career proposition for most people due to the nature of the backbreaking work involved.
There is scope for tourism, but it cannot be a panacea. Tourism simply cannot be as large a sector as manufacturing. Even in a country like Thailand, which has marketed itself as a tourism haven for decades, manufacturing is by far the largest sector in terms of contribution to GDP.
Manufacturing is the only real savior for Nepal. Now there are many questions that can be raised about the type of manufacturing that should be suitable for the country. Obviously, given the size and quality of the workforce, Nepal cannot hope to manufacture complicated products. Thus, the focus should like on simpler products like footwear and apparel.
Yes, we will need to compete with the likes of Bangladesh, Vietnam and Indonesia, among others. But the fact is that the market for footwear/apparel is so large it can accommodate another country. Further, it is not just that the market is so large; the market is also qualitatively different. People don't just want to buy known brands anymore as a result of self-awareness; they are also on the lookout for good, but unknown brands. People know now that brands such as Nike charge a premium based not only on the quality of the product but also on the brand value. But many people aren't willing to pay those hefty premiums anymore.
Thus, if Nepal could be a workshop for less popular, but good brands (or could even develop its own products), it could be in a position to become an important player in that market tomorrow. If we develop good products, they will find their way to savvy customers and the brand value could increase.